It's Worth Doing This

At the moment this adventure seems to be all about trying to market the idea as hard as possible. We've dreamed up what we modestly think is a great plan, which ticks the box of being simple to describe, yet mercilessly hard to do. And now it's all about getting the message out there.

Of course we don't have to do that. We could just go about getting over excited, and then quietly get it done next summer. But...

1. We're poor. Not in the truest sense of the word poor obviously. That would be insulting to most of the rest of the word. What I mean is that we live very comfortable middle-class lives, but struggle to find the money to undertake a needlessly frivolous adventure such as this. Of course this is why Jesus invented the credit card. But if we can find sponsorship, interested parties and backing; then so much the better (I'm not holding my breath!). However despite that, it's really not for our financial ease that this awareness stuff matters. Which leads me to;

2. The MNDA (that's ALS if you're across The Pond). You've probably seen Benedict Cummerbund or Tom Hiddleston getting cold and wet in the name of this charity. Well, in a roundabout sort of way, we're doing the same thing. And any amount of publicity, retweeting, sponsorship, Facebook big-up-ing etc etc can only help to raise awareness, and so help us to raise money. I'm not trying to convince you that we're doing this solely for charity, I doubt anyone is daft enough to believe that. But that doesn't preclude using this to do good things.

But it's more personal than that. Earlier this year my father-in-law passed away from MND, and it's one of the most unpleasant ends I can imagine. He managed to maintain his dignity throughout, which is not always the case, and fortune granted him a relatively swift denouement. He was a good, generous man, and a loving husband, father and grandfather. If we raise nothing more than a fiver toward researching the cause and eventual cure for MND, then we've helped to make the world a slightly better place.

So please, share this, +1 it, re-tweet it, Facebook Like it, use a loudhailer or just leave a comment telling me I'm a chump. But don't just skip on by.

Awareness is everything.


p.s. There will be a JustGiving page soon. But we're just getting the ball rolling a bit faster first.